Until this morning I thought you could separate what’s available on the web in two categories: Useful information and clutter. It turns out there’s a third category: auto-clutter. Just by using the term “coffee break syndrome” in the last post, an automatic system on a completely unrelated page generated a pingback (which is basically a link from one blog post to another, be it the same blog or a different one). So I checked back and found out it’s a page about coffee pods (these little plastic cups with concentrated coffee that you put in a machine and get a cuppa). What the heck? It’s because the automatic tracking system is looking for terms like “coffee break” all over the web and generates links to them. I wonder if that’s any good to drive traffic? Maybe. But conversion? Less likely. But it’s free, right? Gotcha. No expense, no thinking if it makes sense.
