ideasarehere

February 21, 2010

Fruitpickers

Filed under: business,marketing,personal — Erik Dobberkau @ 21:05

For every enterprise in every industry there comes a time when all the low-hanging fruit have been picked. This is a critical point, because now it’s time to prove if you were able to build a company that can withstand times getting tougher. The real challenge. All the years before have just been kid’s stuff, now you have to prove you’ve matured and learned how to steer the ship through the storm that’s coming.

And as usual, there is a choice. You can either try to slip out quickly and try to find another tree with low-hanging fruit (hint: there are not many left). Or you realize the potential of this challenge, because everybody else in this industry is also facing it. It’s not only you. And even if they seem to be prepared better, you are not lost, because unless you panic and freeze, you can still change, i.e. improve, what you’re doing, become better than your competition, and succeed.

Because in the end, it’s the fruit high up in the trees that caught the most sunlight, thus taste best.

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