Archive for July, 2013

Achievement

July 12th, 2013

What we achieve is the compelling result of what we begin and persist with.

Being Joe Average

July 6th, 2013

Facebook suggests the biggest advantage they offer for advertisers is higher relevancy of ads because they’re able to match them to the individual member’s preferences.

But what happens when members don’t want to expose themselves in the way they reveal all the movies they’ve seen, books they’ve read, music and activities and causes and religion and other worldviews they like, is spam. Because the ads they’re being presented are just as irrelevant as the one on the Altavista page in 1996.

Because if this info is not around, the ads you’re being presented are being calculated, it seems, on the popularity with Joe and Jane Average, or rather the negation of matches. The ads for the rest of us. Which should lead marketers, if they were smart and honest to themselves (which in many cases they don’t seem to be), to either demand better filtering criteria or think about their strategy and tactics.

Way to go for FB and marketers to keep their promises. Sometimes I doubt if they intend to. Otherwise, if they don’t care enough, it’s just a question of time till the whole thing starts slipping. It already does.

Projects are doomed when…

July 6th, 2013

… there is no desire to assign or take responsibility right from the start.

… there is no desire to make it happen.

… there is no desire to do it better than the last time.

… there is no desire to keep the staff involved as happy as your superior and/or your client.

… as a consequence of the four items above, there is a lack of planning.

… as a consequence thereof, each step of execution becomes an iteration of the whole process.

… the manual or protocol being followed is outdated and/or doesn’t match the requirements of this project.

 

Projects are not doomed when people are (being perceived as) stupid (read: either not smart or not knowledgeable).

Projects are doomed when people don’t care enough.