ideasarehere

January 19, 2010

At second Glance

Filed under: business,marketing — Erik Dobberkau @ 19:52

Yesterday’s post wasn’t written after hours of thinking, it just came spontaneously to my mind. Looking at it again today, it just caused the ‘click!’ that (ideally) would have happened before actually writing it down and publishing it (note to self: Check on this next time.).

Here’s the point: This is exactly how traditional business works. Someone has an idea, likes it, wants to monetize it, so they go looking for customers. Looking for someone with a problem that fits the solution, ignoring all the other problems that, yet again, are not taken care of by the all the other ones with their solutions.

For this reason the shift we need to take is: Are we really doing what we think we are doing?

The good news is: If not, there’s still enough problems out there.

January 18, 2010

Shift it!

Filed under: business,general,marketing — Erik Dobberkau @ 13:21

Maybe our perspective needs a little shift. Well, a little reverse flip.

Think about it this way:
All solutions are right. We just have the wrong problems.

The Hand that feeds

Filed under: business,marketing — Erik Dobberkau @ 11:23

Workers believe they do it for their managers.
Managers believe they do it for their CEOs.
CEOs believe do it for their business owners.

Along the way, most of them seem to have forgotten that without the customers, there’d be no one to work for in the first place.

January 13, 2010

Another Brick in the Great Wall

Filed under: business,current affairs,internet,politics — Erik Dobberkau @ 12:12

Google has announced not to censor their search results in China any more, yet they have to clarify whether this is ok with the local authorities (wanna bet?).  In case of disapproval they will close their Chinese offices and shut down the Chinese site.

One would think that this is a black day for Human Rights and Free Speech, but all over the place associations who claim to enforce these rights are (positively!) raving about Google’s plans. I’m sorry? Retreating because a regime bullies you is no success, and no progress at all.

What’s more, Google has suffered a serious attack (presumably from Chinese hackers), in course of which important data, which might give access to even more sensitive data, has been purloined. Does any reasonable person really believe that attacks like this will stop once Big G has given up on Big C?

Successfully hacking companies like Google, Adobe, Microsoft, Apple, Yahoo!, Facebook and the like has become one-stop shopping not only for technical information, but also heaps of individual personal data that have been collected over the years. Their only option is to persuade more hackers to collaborate and make their systems safer.

Well, not precisely. They could –if they were idealistic– make efforts to virtually invade China. Outsmart or overthrow the system. But that’s a) risky and b) costly. But the best sort of marketing effort they could make because it would let them stand out.

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