ideasarehere

May 3, 2010

On Intellectual Property

Filed under: business,marketing — Erik Dobberkau @ 09:44

Here’s a brilliant quote I found on wikipedia:

Stable ownership is the gift of social law, and is given late in the progress of society. It would be curious then, if an idea, the fugitive fermentation of an individual brain, could, of natural right, be claimed in exclusive and stable property. If nature has made any one thing less susceptible than all others of exclusive property, it is the action of the thinking power called an idea, which an individual may exclusively possess as long as he keeps it to himself; but the moment it is divulged, it forces itself into the possession of every one, and the receiver cannot dispossess himself of it. Its peculiar character, too, is that no one possesses the less, because every other possesses the whole of it. He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me. That ideas should freely spread from one to another over the globe, for the moral and mutual instruction of man, and improvement of his condition, seems to have been peculiarly and benevolently designed by nature, when she made them, like fire, expansible over all space, without lessening their density in any point, and like the air in which we breathe, move, and have our physical being, incapable of confinement or exclusive appropriation. Inventions then cannot, in nature, be a subject of property.

— Thomas Jefferson, to Isaac McPherson 13 Aug. 1813

May 2, 2010

Mis-conductors

Filed under: business,marketing,personal — Erik Dobberkau @ 22:59

Today something happened on the train that I wouldn’t believe if someone told it to me. I got on the second wagon, second class, the first wagon was first class. Me and two other young men were standing in the aisle between the exits and the compartments because the train was quite full. No problem with that.

One of them had a question about his long-term ticket provided by the army, so he turned to the conductor and asked “Excuse me, can you tell me if my ticket is valid for…” He couldn’t finish, because without even looking at him, the conductor muttered “It’s not.” and off he went. The three of us looked confused at each other. What was wrong with this guy?

Then came his colleague (we hadn’t even left the station by then) and asked me where I was going. I showed her my ticket. She said, “We’re not going there.” Nothing more. I said, “I know, I have to get off at the the next stop to catch the train to my destination.” She looked at me and turned away without further comment, entering the big compartment. There were 6 youths heading towards us, and she intercepted them with “There’s only first class in the front.” That was the moment when I would have loved to see these guys get out their take-whatever-train-you-want-first-class cards (not really a bargain for € 7,200 per year) and say “That’s where we’re going, miss.”

Then the conductor came back to us to punch our tickets and she said “I didn’t want to offend you.” At least she knew that her reaction hadn’t been the best option, which would have been “Welcome aboard. Do you know that your route requires you to switch trains at the next station?”, and she calmly explained to my neighbour why his ticket wasn’t valid for first class. Of course the opportunity to leave a positive impression was gone by then, but at least she tried to limit the damages.

My bet is that no one had told both of them that they’re also in the business of marketing now, and they didn’t care at all, even if they knew. But what saddens me the most is that they didn’t know they had a choice — and they still have, each day.

May 1, 2010

Creativity in numbers

Filed under: business,current affairs,marketing,media,politics — Erik Dobberkau @ 06:00

Last Monday was the Day of Intellectual Property. IP by itself is already a contentious issue. Nevertheless this was an occasion for some media managers magicians to get on their soapbox and perform tricks, mainly twisting numbers.

Here goes: Currently all of the European creative industries make €862 billion a year and employ 14.6 million people. When it comes to music, TV and movies, so the latest study concludes, piracy accounts for a potential loss of  €10 billion in revenue and 195,000 jobs per year. Well, that doesn’t scare me. Let’s not forget: This is for all of Europe, not one country.

The situation is far worse for other industries, isn’t it? But the real point is this: In 2004 there were about 6 million people working in creative industries all over Europe, generating a total of €654 billion. These are official EU figures, by the way. So even if there had been a constant piracy of media products, they still managed to have about €41 billion and 1.7 million jobs more per year — assuming there were a linear development.

It’s not the pirates that scare me. It’s the lobby tricksters that are always looking for the next con to pull off.

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