ideasarehere

July 29, 2014

How to delight an engineer

Filed under: business,creativity,internet,IT,marketing,media,workflow — Erik Dobberkau @ 18:03

If you happen to work with engineers and they’re mostly unhappy with the way they’re being asked about potential projects, or if you’re an engineer in this very situation and your colleagues don’t seem to get it, here’s a simple how-to:

Step 1: Describe what the product or service is like when it’s finished, as precisely as you can, from A to Z. Put in the effort to sketch out the interface (if there is one), who does what in which particular order, who needs to know when something has happened, etc. Imagine how people will use it and what their expectations might be. Try to put yourself in every party’s shoes and walk through the whole thing. Think of legal constraints. Write everything down. (Use flowcharts whenever possible. Engineers love flowcharts.) Yep, that’s a lot, but believe me, it’s worth it.
Step 2: Define process boundaries. What is supposed to happen, what must not happen under any circumstance?
Step 3: Define development constraints. What is the budget? How much time is there to get this done?
Step 4: Have a meeting with the engineer(s) and give them all of what you have worked out so far, and they should be able to tell you what you need to know (can we do this in the quality proposed, considering all boundaries and constraints?) on the spot.

Bonus: How to delight engineers and non-engineers alike
Say Thank You, even if the answer you get is not what you were expecting.

July 3, 2014

Connecting to Avid ISIS 5000 on OS X 10.9

Filed under: IT,media,video,workflow — Erik Dobberkau @ 20:23

Though Avid doesn’t officially support this, it is entirely possible to connect your ISIS5000 < 4.6 using the respective ISIS client to your Mac on OS X 10.9, which currently only supports ISIS7000. Update: As of ISIS v4.6 this article is partially obsolete (see Avid KB).

To make it work, you need to have a Mac on which the ISIS client software that corresponds to your ISIS 5000 is installed. From there, copy the following items to a USB stick or network location, ideally you mimic the folder structure of your Mac HD in order to put everything in its appropriate place:

/Applications/AvidISIS (entire folder)
/Library/Application Support/Avid/AvidUnityISIS
/Library/StartupItems/AvidUnityISIS
/sbin/mount_AvidUnityISIS
(executable; use Cmd-Shift-G to go to folder)
/System/Library/Extensions/AvidUnityISIS.kext

Next, copy the files to your 10.9 machine’s system drive. You will need to enter admin credentials when modifying the /Library, /sbin, and /System folders.
Next, fire up Terminal to modify the permissions to certain files and folders, because those will very likely be “damaged” during the copying process off the original computer. You will need to enter your admin credentials when doing the following:

sudo chmod -R 0755 /System/Library/Extensions/AvidUnityISIS.kext
sudo chown -R root:wheel /System/Library/Extensions/AvidUnityISIS.kext

sudo chmod -R 0755 /sbin/mount_AvidUnityISIS
sudo chown -R root:wheel /sbin/mount_AvidUnityISIS

sudo chmod -R 0755 /Library/StartupItems/AvidUnityISIS
sudo chown -R root:wheel /Library/StartupItems/AvidUnityISIS

This will set the files and folders to the proper permissions. However, I strongly recommend verifying your permissions with Apple’s Disc Utility, because on one machine where I did this there was one admin user who couldn’t mount any of the ISIS workspaces (some error on the /Volumes folder), after repairing permissions everything was fine. And it is vital to perform these steps in this exact order, if you leave them out it won’t work.

Reboot your Mac, then you should be able to launch the ISIS client, and after properly setting up your connections you should be able to mount workspaces as usual.

Please keep in mind that this is a hack; Avid does not provide support for any problem that might occur because of this, neither do I. You’re doing this at your own risk. Make a backup copy before working on critical data or projects.

September 9, 2013

The generation myth

Filed under: business,creativity,media,personal — Erik Dobberkau @ 22:35

Originally I intended to call this post “The Generation Y myth”, based on the article in the German Wikipedia and the links it refers to. But as it happens, I stopped for a second and looked it up in the English Wikipedia, and this article creates a different image. Which is quite amazing, isn’t it? One would think “we call tomatoes tomatoes because they’re tomatoes”, right? But that’s obviously not the case. But why is that?

All this generation think is pretty much made up. Yes, there are sociological and socio-economical trends or shifts, but it’s unlikely to find them represented in groups specified by their age only. (The characteristics are to a much greater extent influenced by factors as social status, educational background, location, peer influence, etc.) It is rather the desperate attempt to coin a catchy term for something that is hard to explain otherwise. Had Robert Capa in his photographic works and Douglas Coupland in his novel not created and established the term “Generation X”, we probably wouldn’t be talking about it.

My problem with this is not that the term itself exists, but that it’s being exploited to spread rubbish ideas, and because it’s a catchy term, the idea is highly sneezable, hence the spread goes through the roof. And as in many cases I’ve encountered, the rubbishness stems from the desire to create (counter-)icons, (anti-)heroes and poster children. The big mistake people easily fall for is that not one single generation has been exactly the way its icons, heroes, poster children or opposites thereof were. There are always ideas, schools of thinking, and, as a consequence, altered behaviour changing over time, and yes, these are more easily adopted or rather quicker surfacing in the younger generation. But it doesn’t turn them into stereotypes.

What I have experienced though is that, not surprisingly, media coverage tends to present the facts in a way the majority of their audience prefers. A magazine with mainly upper middle class subscribers will present “the facts” in a fashion the audience will be pleased with, as if to say “well done” or “you need to keep up with the Joneses” (which is even likelier, because it’s helping to boost the economy when you send your kids to private schools, pay for their piano lessons, have them join the Scouts and so forth).

It’s the satisfaction of the needs of one group of society. What worries me is those who get left behind because they don’t fit in there, and that judgement is made quite likely by decision makers who just happen to be in that very group highly influenced by these specific media or people knowing that this group is receptive to a certain kind of “facts”.

(And ironically, this is the hour when media catering to a different audience are ready to cry foul, because that’s also a need from waiting to be satisfied.)

So, what is there to do? Well, the only solution which is equally fair to everyone is to treat everyone as the individual they are in the first place, with strengths and weaknesses, and to judge and develop them accordingly because of their individual performance and merit, not by a fad that has been attributed to them by someone who never knew them in the first place.

August 30, 2013

De-Interlacing roundtrip

Filed under: creativity,media,video,workflow — Erik Dobberkau @ 18:44

It’s quite amazing that hi-quality de-interlacing of video footage is still an issue not easy to be adressed, especially when it comes to encoding for web and mobile. The basic problem is that your footage inevitably loses sharpness, but it depends on the quality of your de-interlacer how much aliasing you will end up with. And just to make sure: for web and mobile (and Windows Media Player..), always de-interlace your video. TVs, in most cases, handle interlaced H.264-encoded MP4 files quite well.

In my recent case I had some interlaced 1080i footage in DNxHD 120 which was being edited in Avid Media Composer 5.5.x and should be encoded to 720p25 and 1080p25 for mobile devices, and of course PC desktop playback. As it turns out, this version does a horrible job when it comes to aliasing, because the algorithm seems to be line-averaging only, no matter if your export from interlaced to progressive or import the interlaced footage to a project with progressive video setting. Though it takes ages, the edges of graphics, the part that is always the hardest to process for the computer but the easiest to spot for the viewer, are always quite jagged. So this was a no-no.

Why would you re-import the “baked” edit anyway? Well, I tried this because Adobe’s Media Encoder CC, which has the benefit of being a blazing fast encoder, also doesn’t offer any user-selectable de-interlacing algorithms. It just does its line averaging thing too, with equally inferior results. No-no.

So I gave Apple’s Compressor (I still use version 3 from Final Cut Studio 2) a shot, well knowing that the “better (motion adaptive)” algorithm yields good results but can be horribly slow (more on de-interlacing with Compressor here). And it was. On my 2011 Mac mini (on steroids) the encoding of a 30 second clip to a 10Mbit/s H.264 took 2 solid hours. With 130 clips in the pipeline, this was no approach worth pursuing.

Hence… putting each tool only to the function it’s best at, a working and quite fast approach with good results looks like this:

  • Export interlaced edit from Avid MC in DNxHD 120 (in my case, using a QuickTime mov container). Works in about half-real-time.
  • Either manually or by folder action, use Compressor only to de-interlace with motion adaption, again to QuickTime with DNxHD 120. This works in real-time speed.
  • Using a watch folder, process the Compressor output with AME CC to get your MP4’s. With parallel coding of two files, this is about 1/10th real time when using a 2-pass setting with a reasonably high bit rate.

Which is why dedicated encoding solutions make sense, if you need high throughput. For occasional use, it’s still good to know how to work this out on your machine.

P.S. Yeah, I know. HandBrake. Let’s just say I have my reasons for not using it a lot. One day, maybe. Then I’ll post an update saying how wrong I was yada yada.

July 12, 2013

Achievement

Filed under: business,creativity,personal — Erik Dobberkau @ 22:05

What we achieve is the compelling result of what we begin and persist with.

July 6, 2013

Being Joe Average

Filed under: business,internet,marketing — Erik Dobberkau @ 10:08

Facebook suggests the biggest advantage they offer for advertisers is higher relevancy of ads because they’re able to match them to the individual member’s preferences.

But what happens when members don’t want to expose themselves in the way they reveal all the movies they’ve seen, books they’ve read, music and activities and causes and religion and other worldviews they like, is spam. Because the ads they’re being presented are just as irrelevant as the one on the Altavista page in 1996.

Because if this info is not around, the ads you’re being presented are being calculated, it seems, on the popularity with Joe and Jane Average, or rather the negation of matches. The ads for the rest of us. Which should lead marketers, if they were smart and honest to themselves (which in many cases they don’t seem to be), to either demand better filtering criteria or think about their strategy and tactics.

Way to go for FB and marketers to keep their promises. Sometimes I doubt if they intend to. Otherwise, if they don’t care enough, it’s just a question of time till the whole thing starts slipping. It already does.

Projects are doomed when…

Filed under: business,creativity,marketing,media,workflow — Erik Dobberkau @ 09:53

… there is no desire to assign or take responsibility right from the start.

… there is no desire to make it happen.

… there is no desire to do it better than the last time.

… there is no desire to keep the staff involved as happy as your superior and/or your client.

… as a consequence of the four items above, there is a lack of planning.

… as a consequence thereof, each step of execution becomes an iteration of the whole process.

… the manual or protocol being followed is outdated and/or doesn’t match the requirements of this project.

 

Projects are not doomed when people are (being perceived as) stupid (read: either not smart or not knowledgeable).

Projects are doomed when people don’t care enough.

May 22, 2013

1,000,000,000 failures

Filed under: business,marketing,media — Erik Dobberkau @ 22:07

Today it was announced that last year’s spendings in online advertising have been more than one billion Euros in Germany alone for the first time in Internet history.

Here’s a thought: Has any company been able to form a meaningful relationship with you over the course of last year? How did it come about?

And here’s a joke too: The spokesman of the German Central Association for Advertising (ZAW) said without advertising the Internet would not be able to survive.

April 21, 2013

The Single One Policy (an Organisation needs to follow)

Filed under: business,marketing — Erik Dobberkau @ 17:08

“We believe that everyone we have a relationship with, regardless of the kind of relationship, will contribute to the continuous process of becoming better at what we do as an organisation as well as individuals.”

or in non-corporate speech:

“We are open and eager listeners.”

March 11, 2013

Opposing Forces

Filed under: business,creativity,internet,marketing,media,personal — Erik Dobberkau @ 14:00

Have you ever felt the pain of unfulfilled potential? I’m referring to the (at first) external one, a circumstance that causes you a regular dissatisfaction with the status quo. This can range from a design you believe needing to be done better or changed, to issues of society and politics. And what did you do, assuming you’re not in charge of this particular thing? In those cases when you have some relationship (preferably a good one) with the person in charge, you might tell them what you’re thinking. And their answer might be “Well thanks for the input (, we’ll consider it / , but that’s just your opinion).” And if this becomes a routine, chances are the external pain becomes an internal one. You come to believe this is wrong and really needs to be changed. You believe changing this is your mission. But there’s a problem.

You’re afraid. The severity may vary, but what’s stopping you from dedicating yourself to this mission is your need for safety (i.e., fear of failure). Once you stick out your head, someone might whack it. You might be shunned by your tribe at the workplace for making trouble. Or, if you’re considering taking it one step further and doing this as full-time business on your own, you’re not going to have enough clients. So now that you’re between a rock and a hard place, what do you do?

There is really just one question you really need to answer (and if you can’t, you’re not going anywhere). This crucial question is: What’s your vision? Unless you can abstract this one issue that caused your dissatisfation (“this is broken”) to a positive vision (“this is ideal”) that you absolutely believe in, that you need to pursue no matter what, what’s in your mind is not a vision, it’s just a single self-assigned task. And that is not a foundation for a business, simply because you can’t sell it (more often than this one time). The only thing you can sell then is your time, and that’s freelance work. That way you’re not Turning Pro in this particular area, you’re still an amateur that does this kind of stuff for a living. Or as a hobby. Because you’re not defining the standard. Either does your client, or you’re avoiding the risk of really putting yourself out there.

Take this blog for instance. Four years ago, I was dissatisfied with a lot of things I had experienced during my career in the media business, and not only did I want to get it off my chest, but propose alternatives. I saw no use in putting blame on anyone, but also I had little leverage to change the things bothering me. Worse, I did not spend the time developing a clear vision of what I wanted, hence I did not fully commit to this cause. I was so petrified by the thought of being kicked out for making preposterous suggestions, I didn’t even try. The result is obvious. But I’m not unhappy (though I was for a while). Now this is a place where I can say things I think to be worth saying, still giving everyone the opportunity to benefit from my (smart ass) thoughts.

And at this early point in my life, I regard this question as either-or:
If you’re unhappy with the status quo and have a complete vision of how your knowledge, abilities and personality can make the world better, and you profoundly believe in it, get started. Don’t rush. It’s better (and harder) to work continuously at a constant pace. Without the unshakable belief in your vision you will most likely fail within less than a year. Not because of “them”, but because your fear wins by constantly sabotaging you in every way possible. My favourite example of someone having accomplished this is (no surprise here) Steve Jobs.
The alternative is letting go off the pain and focusing on issues you have a realistic chance of changing for the better. But it’s not unlikely that your mind will in magnetic fashion be drawn to the notorious “What would my life be if….?”. You have an answer for that now.

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