ideasarehere

January 20, 2010

Neuromarketing

Filed under: business,marketing — Erik Dobberkau @ 12:23

Every now and then someone pops up to take false credit for things have been known for years. This is possible because the people who invent or use something often forget to label it, and ideas that do not have a label are not that viral, so they spread more slowly. Of course, sometimes those who put it into practice act like they knew about some secret alchemy that must be kept confidential — until someone has the crazy idea to publicize and monetize it. Spoiler.

So now managers now officially know that ad-wise, they should adress the customers’ feelings, because that’s where decisions are made — this is the part the previous paragraph refers to (no news, sorry). The news is that this technique now bears the name “Neuromarketing”.

Yet my point is a different one, but not entirely. Because aside from all the bravado of the newly coined term, its father still suffers from misunderstanding what business is about. Quote:  “We want to get to our customers’ money […].” Reminds me of “Make as many people as you can believe -now on an emotional level- that they have a problem that fits your solution.”

The 1950s must have really been a great time, there is hardly any other good reason that people still are mentally stuck in there.

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