March 16, 2010

It’s a video, not a viral

Filed under: general — Erik Dobberkau @ 21:45

CommonCraft, a company run by Lee and Sachi LeFever, are creating brilliant explanatory videos. And because their style is unique and their videos are short and free to watch on their site, you might assume they’re part of a viral marketing campaign. But Lee posted an interesting statement today — another lesson on assumptions. Read it here.

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