April 2, 2010

…and ads for free

Filed under: current affairs,marketing,media — Erik Dobberkau @ 12:41

Sounds like an April Fool’s joke, but it isn’t: Since April 1st sponsors of Public TV productions get ads for free. How’s that? Some mysterious lobby succeeded passing a law saying that if the sponsorship of a production exceeds a certain percentage of the total cost, this must be stated not only in the ending credits but also in the promos advertising the production like “This production has been supported by CompanyName.”, hence giving them about 10 free ads over a week’s time. The queues for sponsoring are not expected to get shorter anytime soon.

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