ideasarehere

May 6, 2010

Where’s the extra?

Filed under: business,internet,marketing,music — Erik Dobberkau @ 06:10

The night I wrote about the Axis of Awesome phenomenon, I also purchased the ‘Kids’ cover by The Ooks of Hazzard because I liked the video on YouTube and I thought 99 cents was not too much of an expense.

It turns out that the single you pay for is the same recording as on the video you get for free. Once more I have to admit that my personal standards do not resemble the zeitgeist in terms of music releases, as it seems. The crucial point is that when making the purchase I expected an extra, the Free Prize inside. Otherwise I would have downloaded the audio part from the video for free.

That’s how you keep the interaction going. Not only by trading something for money, but by putting in a remarkable extra that motivates your customers to tell their friends. It doesn’t have to be expensive but worth talking about. This also applies for transactions that are not about money. By reading this blog you trade time and attention for information and entertainment. But does it contain the extra you expect so you go and tell a friend? Your feedback is most welcome.

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