Will & Value

Fast Company reports that Internet users obviously are not willing to pay for content. In this case, it’s a newspaper, that, very much like Rupert Murdoch’s London Times, has moved it’s content behind a paywall, and what happened? After 3 months, they only had 35 subscribers. For an acquisition of 650 million dollars, this is obviously a failed investment at the moment.

But it’s not a surprise. It’s not that users are not willing to pay, they only pay when they see a point (or better, a personal advantage) in doing so. In this context, relying on people paying for stuff they can have for free on another channel is no business model.


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