ideasarehere

August 12, 2010

Learning from a HOPA

Filed under: creativity,internet,marketing,media — Erik Dobberkau @ 07:43

You might have seen the latest hoax by TheChive that’s spreading over the Web. TechCrunch’s put up an interview with its creators. Most important quote: “We didn’t need mainstream media to make this happen. We just needed the people.” There you go.

(Sidebar: TheChive’s successfully pulled off two more hoaxes in the past that got picked up by the media, and after the second one journalists said “You’re not gonna fool us again.” They were wrong. Huffington Post, Leno, you name it. When you’re hot, you’re hot.)

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