ideasarehere

January 27, 2011

Always a Day Away

Filed under: business,marketing — Erik Dobberkau @ 00:36

Recently a Slideshow by Microsoft showed up in which they try to persuade business partners to prefer Windows tablets over the iPad — there’s just one catch. If you’ve ever tried to sell something to a client, what’s working better? Showing ten slides or giving them the actual item and say “Go ahead, give it a try. … Doesn’t it feel great?”

Microsoft would have a better chance of getting some market share if they had a real, tangible product, not just a better idea of “That how it is. How it is going to be, tomorrow, one day. Maybe.” The former is how Apple did it with the iPad, once they knew the iPhone was working and the way of interacting with the device was accepted, they took the next step they’d been preparing for years in secrecy, not boasting about an idea of a future that would maybe never come.

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