The number varies, but there are at least 5 new words “invented” each day in English alone. And I concur that in cases where we have a whole new thing going on that can’t be described any other way that’s fine. But I do start getting trouble when the new term is being coined for no other reason than the desire to coin a term, to tag whatever you think should be tagged without thinking about if it’s really appropriate.
Some years ago, this was something reserved for scientists and copywriters, but since everyone has their own funnel to yell at the world it’s become a nuisance, especially when some of these words, e.g. neoliberalism, are catalogued in encyclopedia or the all-popular Wikipedia, and suddenly people start showing up saying “no, that’s not how I meant it when I was using it”. Worse when they claim to have “invented” it, and then the hassle begins.
Instead, it might be better to remove the ambiguity first and then start yelling.