ideasarehere

In one of his last year’s Linchpin Sessions, Seth Godin riffed on business using a model of sugar cane processing on an island. It’s worth adding that not only everyone has a sugar cane machine today — the islands (in the developed world) are gone too. Of course you can choose to only offer your services locally, but that doesn’t mean no one will enter your market area. There’s no more barrier to protect you.