Something For Nothing

Picture this: A financially strong company builds a mall including all the infrastructure making it a super-hip (yet slightly expensive) place everybody loves. And no surprise everybody who used to have a shop with slowly declining revenue downtown craves the bonanza. And they understand they don’t get mining rights for free. We understand when we sell something on someone else’s premises they expect a share of one kind or another.

It’s also the way advertising works. Whoever wants to place an ad somewhere has to pay the owner of the channel because, well, he’s the owner. It’s ironic that people who used to own the channel, i.e. print publishers, don’t understand that when putting their channel inside another channel, i.e. the iPad, the owner of the latter won’t give it to them just like that.

Sometimes you eat the pear, and sometimes, well, it eats you. (huh?)


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