ideasarehere

February 15, 2011

It Doesn’t Matter Where You’re From

Filed under: business,marketing,music — Erik Dobberkau @ 23:21

It only matters where we can find you, which is a very different thing.

Today I noticed a flyer for a concert, and each of the band logos had a caption telling me where the band was from. Guess what, I don’t care. Instead, what I care about is where I can listen to their music to decide whether I want to see their show or not.

When you have only one chance, say something that helps people proceed, don’t make them stop.

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