ideasarehere

January 2, 2012

Angry nerds

Filed under: business,creativity,internet,IT,marketing,media,politics — Erik Dobberkau @ 20:49

Today the German version of Jonathan Zittrain‘s essay “The PC is dead” has been published (which he closes by saying we need more angry nerds), tempting me to comment on it in a lengthy post. Instead I recommend you to read it yourself.

My two cents: For platform owners such as Apple, Amazon, Google or Microsoft, the ‘art’ is to close the door only so much that the input-providing participants don’t feel uncomfortable squeezing through it, and keep providing stuff (apps and content), because the consuming participants will only start switching once they realize the restrictions applied lead to a perceived lack thereof. Angry nerds won’t fix it. Unless they invent a different thing that restarts the cycle.

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