June 19, 2012

Rockets and Science

Filed under: business,creativity,marketing — Erik Dobberkau @ 07:03

Rocket science is fun not only because of the rocket you end up launching but the science that made it possible to make it so.

Just because now and then someone pops up to democratize rockets doesn’t render the science obsolete, but it takes away quite a large portion of the sense of achievement for the scientist.

So despite all the talk of looking at the big picture, labelling yourself as someone building and launching rockets, there might be more value in focusing on and emphasizing the thing you actually do.

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