ideasarehere

August 27, 2012

Trampling paths, building highways

Filed under: business,creativity,marketing — Erik Dobberkau @ 21:18

The first is what amateurs do. Since it’s only to solve a momentary need or problem, good enough will do. They can walk around that rock, so why bother? After all, they’re doing it for fun, so why take the fun out of it?

A pro can’t do that. Pros think in terms of long-lasting and scalable solutions from A to Z. They know they can’t have 300 cars a minute circumventing that rock, so they either think of how to remove it or find a different route. Because they’re not doing it for fun, they’re doing it for a living. Different story.

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